"Big things have small beginnings"

"Prometheus, are you seeing this?" on Prezi

PROJECT PROMETHEUS

http://www.projectprometheus.com/

This website was created especially for the film as it built up the anticipation for the release and contained exclusive content such as videos, pictures and character information, that the fans enjoy and read to gain more information on the film and it's background. 
Fans would have kept going back to the website to check for any new trailers or content on the site, and this ensured they would not lose interest in the film and go and see it when it was released. 

Prometheus Trailers

Viral Clips

Prometheus Twitter Campaign

Prometheus ad campaign reaches 15m Twitter users, but was it worth it?

20th Century Fox tried to tap into the viral power of Twitter on Sunday night to promote the impending release of Ridley Scott’s sci-fi movie Prometheus.
In what was heralded as a world first, a new three-minute trailer for the film was screened simultaneously online, on Channel 4 and on social TV app Zeebox.

Viewers were then encouraged to tweet about the film using the hashtag #areyouseeingthis.

During the next ad break, Channel 4 screened a 40 second spot which included viewer’s tweets.

Channel 4 said it fitted with its strategy to pioneer innovative and impactful marketing solutions, but it did it actually meet either of these criteria?

Word-of-mouth agency 1000 Heads monitored activity on Twitter around the hashtag during the past week.

The results show that there was a spike in activity on Sunday night, peaking at more than 4,000 tweets, and the hashtag was trending for a brief period.
The tweets shown on screen were all positive, but this wasn't the case on Twitter.